When Abi’s Cupcakery first came to us, they already had something special: irresistible mini cupcakes baked with natural ingredients, free from artificial ingredients. Based in Dübendorf, Switzerland, the cupcakery had quietly built a loyal base of customers who loved their bite-sized treats. But Abi was ready to do more than just bake, she wanted to stand out, scale up, and make a statement online.
Abi’s Cupcakery had been off social media for almost a year, leaving them disconnected from their online community. Without consistent content or engagement, their digital presence went quiet.
We stepped in to rescue their digital presence. We relaunched their social media, built a 30-day tailored content calendar to drive consistency and engagement, designed platform-specific storytelling to reconnect with their audience.
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