Mercy’s Hair Extensions is a black-owned hair brand based in Connecticut, offering premium wigs, bundles, and extensions.
The founder reached out to Brandish for help with growing the brand online and reaching more customers. We managed their social media platforms, handled influencer sourcing and negotiations, and set up successful collaborations.
Poor social media reach and limited engagement. Influencer outreach and collaborations were inconsistent and uncoordinated, while email marketing campaigns were inactive and failing to connect with customers. Brand imagery was also outdated, relying on photos from years ago that no longer matched current trends or reflected the premium quality of their products.
Brandish provided a full-scale solution. Our work included:
i) Optimized their social platforms to boost reach and engagement
ii) Influencer Management for better collaborations
iii) Relaunched email marketing campaigns to engage customers and drive sales
iv) Organized a successful brand photoshoot to create fresh, high-quality visuals
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